Market research and insight expert, Andrew Mitchell examines how retailers are increasingly looking at how to drive further sales and profits from existing markets, while using their experience and knowledge to drive into new, emerging markets
As retailers struggle with the current economic climate, dramatically changing consumer dynamics and stagnation within their core markets, the benefits to be gained from understanding consumer needs and customer trends on a global basis are increasingly apparent. That’s according to Andrew Mitchell, international director of Symphony IRI Group.
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