Trends reports explore sales, including promotion, in FMCG (for Food and Non-food) for seven major European countries on a quarterly basis.

Key findings:

• Confidence levels have decreased across Europe; however the German economy is still performing strongly.
• Purchasing power is under pressure due to increasing prices which are impacting volume sales. Spain is an exception.
• ‘Consumer Recession’: the return to a few basic principles: shoppers are buying what they need when they need it, buying less each time they shop and buying more often.
• After stabilising, trade promotion has started to increase again and could last, driven by the need to re-invigorate falling consumption levels.
• Private label is growing although national brands remain dominant.

Get more insights, click here to watch the video podcast  

Trends reports explore sales, including promotion, in FMCG (for Food and Non-food) for seven major European countries on a quarterly basis.

Key findings:

• Confidence levels have decreased across Europe; however the German economy is still performing strongly.
• Purchasing power is under pressure due to increasing prices which are impacting volume sales. Spain is an exception.
• ‘Consumer Recession’: the return to a few basic principles: shoppers are buying what they need when they need it, buying less each time they shop and buying more often.
• After stabilising, trade promotion has started to increase again and could last, driven by the need to re-invigorate falling consumption levels.
• Private label is growing although national brands remain dominant.

Get more insights, click here to watch the video podcast